The times they are a-changing. Creative yet responsible web design and development isn't as rare as it used to be, but it's still rare...
March 2008
Ben Saunders is a record-breaking long-distance skier, with three North Pole expeditions under his belt. He is the youngest to ski solo to the North Pole and holds the record for the longest solo Arctic journey by a Briton.
North Pole Speed Record is supported by Ernst & Young. An attempt to set a new world speed record from Ward Hunt Island to the Geographic North Pole by Ben Saunders. The current record was set in 2005 by a guided team using dog sleds and numerous re-supplies in a time of 36 days 22 hours. Ben’s expedition will be solo and unsupported and on foot. This route has only ever been completed once solo and unsupported, by Pen Hadow in 2003. Ben aims to halve his time and complete it in 30 days. More than geographic exploration, Ben is exploring the limits of his own human potential.
Erskine worked closely with Ben, his team and the sponsors in a very short time frame to pull this website together and reflect the scope of the expedition and Ben’s personality. We also created bespoke tools to allow him to easily post journal entries from the North Pole on his mobile without exposing himself to frostbite.