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Web standards bring many benefits. Web pages are reduced in size, making download times faster, in turn using much less bandwidth. Compatibility with user agents (browsers, cell phones, PDAs, assistive software) is increased, making sites more accessible. Importantly, sites built with web standards are future-proof-primed and ready for whatever path the Web takes next.
In addition, standards also are great because they allow for the separation of content from presentation and do wonders for site accessibility.
Perhaps the most fundamental rule of web standards is that content should be separated from presentation - by applying all decorative presentational richness using an external style sheet, the core content (the (X)HTML) remains pure and focused. With all presentational material kept separate from the markup, sitewide style changes can be made with little or no fuss by amending a single CSS file, rather than having to update every page in the site, making wholesale redesigns a veritable breeze. Equally important is the facility for users to take control of your content themselves by applying their own style sheet to your web site should they need to.